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Umbraco

MIT

A content platform your editors will actually use.

Practice led by Hannah Pryce, Practice Director, Content Platforms

What Umbraco is

Umbraco is a .NET content management system with a genuinely good editor experience and an unusually permissive licence — MIT, with no per-editor or per-site cost. We build the content model, the editing experience and the front end, on Windows or Linux hosting.

Who it suits

  • Organisations on a proprietary CMS with per-editor licensing that has outgrown its value
  • Marketing and communications teams who currently need a developer to change a headline
  • Anyone with an existing .NET estate and the in-house skills to match
  • Charities and public-sector bodies where the licence line matters and accessibility is not negotiable

And who it does not

If your team has no .NET capability and no intention of acquiring any, and you are not taking managed hosting, a platform your developers already know will serve you better long-term than the best CMS they do not.

What we do with it

Our Umbraco work

Configuration is the project. The install is an afternoon.

Content modelling and editor experience

Document types, compositions and block lists designed so editors can build pages without breaking the design system. We measure this by how rarely the editors need to call us afterwards.

Deployment on Windows or Linux

Umbraco runs on both. We deploy to whichever fits your estate, with environments, deployment pipeline and a content-transfer path between them.

Migration from an existing CMS

Content, media, URL structure and redirects brought across from WordPress, Sitecore, Drupal or a bespoke system, with the redirect map that protects your search ranking.

Accessibility built in

WCAG 2.2 AA as a delivery standard rather than a retrofit, with an audit before launch. For public-sector clients this is a legal requirement, and we treat it as one for everybody.

Shape of the work

How an engagement runs

  1. Content audit

    What exists, what earns its place, what should not survive the move.

  2. Model and design

    Document types and components, built together.

  3. Build

    Front end, editor experience, integrations.

  4. Migrate

    Content, media and the redirect map.

  5. Launch

    Accessibility audit, performance pass, cutover.

What it connects to

  • Existing identity providers for editor login
  • Elasticsearch or Azure Cognitive Search
  • Marketing automation and CRM
  • Digital asset management systems
  • Azure and AWS hosting
  • CDN and edge caching

The honest bit

Umbraco is MIT-licensed, which is the most permissive position of any platform we deploy — there is no meaningful licence risk to discuss. Umbraco HQ does sell commercial products around the CMS, notably Umbraco Cloud, and those are separate from the open-source core. We deploy the core. If Cloud is a better fit for you, we will say so, and we do not take a commission for saying it.

The Umbraco project ↗

Talk to the Umbraco practice

A scoping conversation with someone who works on this platform every day, not an account manager.